Swarovski will change its distribution strategy for lose components in 2021

Go new ways with us - we offer you many attractive and high-quality alternatives to Swarovski crystal and rhinestone components

Swarovski will change its distribution strategy for lose components in 2021

Swarovski has decided to re-align its B2B business model, to one with increased focus on protecting brand assets and reducing complexity in business operations. Swarovski is also re-aligning its distribution strategy continuing to work with a selected number of customers and partners directly. As a consequence of the new distribution strategy Swarovski already stopped delivering goods to many small customers and will stop delivering to Görlach in Jul 2021.

For you, this means that you can order production items until the end of March and items in stock from April until June 28th, 2021.

Swarovski Transition Phase
Product Group 1 – 9

Swarovski Transition Phase
Product Group 10 – 16

We have the right alternative for almost all Swarovski components

The good news first: Our team can offer you an attractive replacement for almost all crystals and their components (e.g. settings) from the Swarovski range.

We look back on over 70 years of experience in the sale of rhinestone items and provide professional support in switching from Swarovski to another suitable brand.

Görlach GmbH currently has 60,000 rhinestone items from Preciosa (well-known Czech manufacturer) and Aurora in its range. In addition to the consistently good quality, which is ensured by high-quality raw materials, innovative grinding and polishing techniques and comprehensive quality control, you can look forward to an attractive price.

The other components are available from our German subsidiary Josef Bergs, which in addition to the frames also produces embossings, cup chains and other metal goods in premium quality.

For best results, replace Swarovski components as follows:

Round Stones

As an alternative, we can offer you the Round Stones from the high-quality Aurora or Preciosa series. The Aurora stones in particular offer a very diverse range and an excellent price / performance ratio.

Aurora

Preciosa

Fancy Stones

We offer you the Fancy Stones from Aurora and Preciosa as replacements. The Aurora Fancy Stones are characterized by high stock availability and a large selection of shapes. Almost all forms of Swarovski Fancy Stones are available.

Aurora

Preciosa

Stone Settings

We provide you with the settings from our subsidiary Josef Bergs. In addition to the settings, it also produces stampings, filigree, cup chains and mand more metal jewelery findings. For more information, see:
https://www.josefbergs.com/

Josef Bergs

Flat Backs Hotfix

Look forward to the diverse product range of our Flat Backs Hotfix from Aurora or Preciosa. You will surely find the right alternative here.
The Aurora Flat Backs are characterized by a very large assortment and an optimal price / performance ratio as well as high stock availability.

Aurora

Preciosa

Flat Backs No Hotfix

We offer you the Flat Backs No Hotfix from Aurora and Preciosa as a replacement. The Aurora Flat Backs are characterized by a very large range, an optimal price / performance ratio and high stock availability.

Aurora

Preciosa

Sew-on Stones

You can easily replace the Swarovski sewing stone with a high-quality sew-on from Aurora or Preciosa. The choice of colors and shapes as well as the price leave nothing to be desired, especially at Aurora.

Aurora

Preciosa

Crystal Buttons

The Crystal Buttons can be exchanged for those from Aurora. The selection of Aurora Crystal Buttons and the price / performance ratio are excellent.

Aurora

Beads

We replace the Swarovski Beads with our extremely high-quality Preciosa Beads.

Preciosa

Becharmed & Pavè

At the customer’s request, we can have the desired item made for you in first-class Aurora quality. We are happy to advise you and offer you individual and creative solutions.

Aurora

Crystal Pearls

At the customer’s request, we can have the desired item made for you in first-class Aurora quality. We are happy to advise you and offer you individual and creative solutions.

Aurora

Pendants

As an alternative, we offer you the counterparts from the high-quality Aurora or Preciosa series. The Aurora counterparts in particular are characterized by a very diverse range and an excellent price / performance ratio.

Aurora

Preciosa

Tranfers

At the customer’s request, we can have the desired item made for you in first-class Aurora quality. We are happy to advise you and offer you individual and creative solutions.

Aurora

Synthetics

At the customer’s request, we can have the desired item made for you in first-class Aurora quality. We are happy to advise you and offer you individual and creative solutions.

Aurora

Plastic Trimmings

You can easily replace Swarovski’s plastic trimmings with our high-quality Preciosa product. The quality of these plastic trimmings will surely convince you.

Preciosa

Metal Trimmings

As an alternative, we offer you the metal trimmings from the Preciosa series. Convince yourself in front of the first-class quality and the large selection.

Preciosa

Crystal Mesh

At the customer’s request, we can have the desired item made for you in first-class Aurora quality. We are happy to advise you and offer you individual and creative solutions.

Aurora

Cup Chains & Findings

Alternatively we offer you absolutely high quality Aurora or Preciosa Cup Chains & amp; Findings at. In particular, the Aurora Cup Chains & amp; Findings are characterized by a very diverse range and an excellent price / performance ratio.

Aurora

Preciosa

Our experts support you with competent advice

Our team have many years of experience with rhinestone items from various manufacturers, as we do not only have products from other rhinestone producers in our range when Swarovski stops delivering its goods. We have always attached great importance to a broad product portfolio.

We would be happy to provide you with professional support in finding the most suitable alternative for you.

We would particularly like to recommend the Aurora brand. It is characterized by a diverse range, high stock availability and an excellent price / performance ratio. In addition, we can have Aurora custom-made products of almost any shape, color, effect and size. There are no limits to your creativity!

With the metal goods from the Josef Bergs company, you have all imaginable settings, cup chains, stampings, filigree and semi-finished products at your disposal.

Image & Video Credits: © Görlach GmbH, D. Swarovski Distribution GmbH, visual photo ID 71506389 by Yulia Koltyrina on 123RF

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